Our platform development process consists of four consecutive phases – discovery, definition, design and development – that are strategically organized, yet scalable enough to satisfy the unique digital marketing needs of each client. Incremental milestones throughout this process help us create not only the best digital marketing platforms, but also truly collaborative partnerships with our clients.
To get things started, we immerse ourselves in your brand to understand its unique culture and image. We research your industry, direct competitors and the behaviors of your target audience, to uncover trends and learn the desires of your customers. Fully understanding this big picture gives us the insight and knowledge necessary to identify potential marketing opportunities and challenges. With our unique perspective and specialized expertise, we develop a creative brief document that sets the foundation of our work by defining your brand’s goals, challenges and key messages.
With a deep understanding of your brand, we begin to craft the communication and information architecture strategy of your project within a user-flow diagram and content outline. These documents ensure a seamless delivery of your key messages within the platform. Next, our technical strategy takes shape within a statement of work document and wireframes that provide in-depth detail about the features, functionality requirements and overall user experience of the platform.
Next, we combine our solid strategy from the definition phase with big-idea creative to deliver superior design. This innovative combination creates the magic that inspires and engages your customers, while also delivering your key messages. Throughout this phase, we work to establish a look and feel that your customers will embrace. We create original design concepts and revise those designs until everyone is happy. Our most successful projects occur when clients trust us to be truly innovative.
With our interactive strategy and innovative design in hand, our project progresses into the development phase. We use leading-edge technology and established best practices to bring your project to life. We create a beta version within a staging environment to test and evaluate the integrity of our work and ensure all content has been accurately transferred and incorporated. Following successful user testing and quality assurance, we coordinate the project’s implementation with your team.
After the launch of your platform we move into a digital marketing campaign process to drive a large number of highly targeted visitors to the platform. We continuously analyze and optimize the campaigns we run in order to refine our strategy and incrementally improve performance and ROI.