The below is a guest blog post from our intern Tyler. IIf you’d like to inquire into an internship opportunity with Studiobanks, let us know. Here's Tyler!

In October of 2012, Facebook reached a cool one billion users. Twitter has continued to grow as well, showing an increase in active users by 40% from September 2011 to March 2012. Unless you’re still driving cars with your feet (The Flintstones), it’s likely your business is using at least one of these platforms. You have invested time, internal resources and—most importantly—raw capital. The real question is, however: Is your company actually gaining a return on this social media investment?

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The below is a guest blog post from one of our interns, Tony Maciolowski. If you’d like to inquire into an internship opportunity with Studiobanks, let us know. Enter Tony.

Chances are that while you’re camped out on your couch watching the latest episode of that must-see show (Mad Men anyone?), you’re also twiddling away on your smartphone updating your Facebook status or asking Google who the actor is that plays the character you can’t get enough of (Don Draper is, without a doubt, the man). You’re not alone.

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With Google’s most recent series of updates (codename: Penguin) one thing has become strikingly obvious: if link-building is King of the SEO court, then content is Queen. Google continues to value the content of a website above all else. As such, you should always be looking for ways to inject fresh content into your website. One of the easiest ways to do this is by introducing an SEO friendly blog.

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No digital marketing campaign is complete without a remarketing component. It’s that simple. If you think you’re all set with your marketing campaign, take a second look, if you don’t see some language or line items for remarketing, you are nowhere near ready.

“Why do I need to worry about remarketing?” you may ask. I’ll answer you the only way I know how: through fear and intimidation.

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Hot damn! A new Facebook change that was met with equal parts resistance and praise! It’s not like that’s ever happened before...

Unless you’ve been living under a rock, you know that Facebook rolled out Timeline for Pages a few weeks ago (it will become mandatory for all brands at the end of March). Like most changes on Facebook, it was met with immediate disdain and calls for heads to roll. I too found myself caught up in the angry mob mentality of, “It wasn’t broke, why’d you fix it!”

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In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.

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