A masterpiece of the written word, filled with insightful commentary and moving tributes, our blog is above all: regularly updated. Tune in for digital trends, behind-the-scenes project insight, tutorials, news, and random musings about whatever happens to be on our minds at the moment.
No digital marketing campaign is complete without a remarketing component. It’s that simple. If you think you’re all set with your marketing campaign, take a second look, if you don’t see some language or line items for remarketing, you are nowhere near ready.
“Why do I need to worry about remarketing?” you may ask. I’ll answer you the only way I know how: through fear and intimidation.
Hot damn! A new Facebook change that was met with equal parts resistance and praise! It’s not like that’s ever happened before...
Unless you’ve been living under a rock, you know that Facebook rolled out Timeline for Pages a few weeks ago (it will become mandatory for all brands at the end of March). Like most changes on Facebook, it was met with immediate disdain and calls for heads to roll. I too found myself caught up in the angry mob mentality of, “It wasn’t broke, why’d you fix it!”
In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.
