Over the past year here at Studiobanks we’ve been extremely fortunate to continue our growth by winning tons of new projects and bringing on new clients. With every new project (and even with our existing retainer projects), we put in a tremendous amount of work not just in delivering a quality end product, but building and fostering client relationships and managing expectations.

Throughout the course of my career I’ve been extremely fortunate to work with some amazing clients to create successful creative work. I’ve also worked on some not-so great projects that were ultimately failures. I’ve found that successful projects generally have several characteristics in common and that those same factors were missing from the failed projects. I continue to feel more and more strongly that in order to produce quality, successful work most of these elements (if not all) should be present.

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So the 2014 (yes, that’s right – still two years away) Super Bowl host committee logo was unveiled last week at a news conference in East Rutherford, NJ. It's the logo that we'll be seeing on all advertising and promotional material leading up to the big game. Which is why my gut reaction upon seeing this logo was to either gouge my eyes out or find a nice corner where I could weep softly to myself.

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I got my first cellphone in 2001. It was a Nokia with a large 1.5 × 1 inch screen that could reveal the entire spectrum of colors as long as those colors were black or white. With the increased functionality (not to mention screen size) of today’s cellphones and tablets, one of the biggest changes for designers has been figuring out how to tailor their designs for mobile platforms and devices. Here at Studiobanks, we’ve seen a huge increase in the number of mobile-based projects that we’re working on. Mobile websites and apps used to be an afterthought—now they’re more important than ever.

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iPhone vs Android. It’s an epic battle taking place on touchscreens across the world. Which will reign supreme? And more importantly, what does your cellphone say about the likelihood that you have ever played a musical instrument?

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