In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.

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So let’s talk about what was arguably the most discussed commercial of the Super Bowl: Halftime in America starring Clint Eastwood. It's been both lauded for being inspirational and criticized for being overtly political. Was it a rehash of Regan's Morning in America campaign commercial or a stirring reminder of everything that makes America great? Lets go to the video:

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This just in: print is dead. Ok, well perhaps that’s an overstatement, but print advertising is not only declining it’s reached an important new milestone. For the first time ever, companies are spending more money on online advertising than they are on print.

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Adobe Flash has gotten a bad rap in the past few years. With the all-mighty Apple snubbing it on mobile devices, people have begun to talk about an inevitable end for the multimedia platform. But last month Flash got a much needed revamp. The new Flash player 11 brings nearly console quality 3D to a browser near you. This is a huge change for the platform and will hopefully begin to improve users’ views of the system.

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Social media management: it isn’t just for the neighborhood kid down the street who fixes your computer anymore. With the seemingly endless parade of social networks gaining and waning in popularity, it’s basically a full time job to stay engaged with customers or clients through social media. Which can be a problem for some people who, you know, have an actual full-time job that happens to be the whole reason they need to be on multiple social networks to begin with. That’s where a social media manager comes in.

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So the 2014 (yes, that’s right – still two years away) Super Bowl host committee logo was unveiled last week at a news conference in East Rutherford, NJ. It's the logo that we'll be seeing on all advertising and promotional material leading up to the big game. Which is why my gut reaction upon seeing this logo was to either gouge my eyes out or find a nice corner where I could weep softly to myself.

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I like G+ and I cannot lie! You other bloggers can’t deny. When a social network shows up with an itty-bitty user base and some circles in your face you get sprung…from Facebook.

Oh my god, Becky. The hype about G+ is so big. Everyone’s all like ‘It’s the Facebook killer! No wait, it’s the Twitter killer! It’s super cool! No wait, it’s lame and it’s going to fail.’ Wrong! G+ is the best blog aggregator you aren’t using. Let’s rewind, shall we, to early July. Once the initial euphoria of having scored a G+ invite wore off, I realized my Stream was not unlike the crowd at Spinal Tap’s Jazz Odyssey concert. After a few days of little to no new content, I did something I’d never done before: I circled a stranger.

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For all of you keeping track out there, Mashable is reporting that Nielsen has officially crowned Android winner of summer 2011, outselling iOS two to one. It’s a pretty impressive number until you consider this one: 10-4. That’s October 4th, next Tuesday, when Apple will announce its long awaited, much anticipated iPhone 5.

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