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To celebrate the successes and changes that came our way in 2010, we hosted our annual holiday soiree for clients, colleagues, friends and family at Dilworth Billiards. In keeping with tradition, we gave away a plethora of door prizes provided by our wonderful clients.
A special thanks to Allen Tate Company, Asana Activewear, Blynk Organic, Charlotte Center City Partners, City of Rock Hill, Dilworth Billiards, Discovery Place and Urbana Cityspa & Teabar for joining in the fun this year.
The sold-out 2009 Charlotte ADDY® Awards & Gala Show once again provided a very fun evening for members of the Charlotte advertising industry. The night was especially memorable for the Studiobanks crew, as we swept the interactive categories and brought home a total of 16 awards: 2 Gold ADDYs, 14 Silver ADDYs and the award for Excellence in Art Direction for the Eric Hunter Website.
Holiday cheer was in the air at our company Christmas party this week! Even though we're in the middle of working hard to wrap up some big end-of-year deadlines, we wanted to stop and thank our clients, friends and families for their continued support of the Studiobanks team.
Keeping with tradition, we held our party at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played our holiday game and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, blynk and Asana Activewear for donating door prizes, and to everyone else who was able to make it out!
If you missed the party, check out the photos! Merry Christmas and Happy 2009!
The ADDYs are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence. This year more than 50 Charlotte-area companies submitted over 375 entries of work to the Charlotte ADDY competition. Only 135, or roughly 35%, of those entries were honored with an ADDY Award. We are happy to announce Studiobanks received 7 of those ADDYs. We snagged 5 of the 12 ADDYs bestowed on website development. Studiobanks was the only shop to win a Gold ADDY for web development.
Last night, Asana Activewear held a Media Night. It was a PR event that catered to local media, in efforts to make them more aware of the new activewear apparel store. Owner Gary Schwake, spoke in front of the media to describe his vision and goals for the store. He explained how Asana is more that a store that sells clothes but is a hub for the active lifestyle community. Partnering with local yoga studios, gyms, and fitness centers Asana is able to offer their customers with more than the latest fashion trends, but with valuable information about the happenings throughout the active community. It was this unique community hub concept that was the inspiration of the Asana logo we designed.
Later in his presentation he announced the launch of AsanaActivewear.com a website we recently designed. The website offers a directory to find local studios and trainers, a community calendar that you can either post events on or search to find other local fitness events. Also, each month Asana picks a “Hero of the Month”, an instructor or trainer that helps to motivate people to live an active lifestyle. We built a section that highlights these Heroes and gives them their due recognition. Of course the website also allows users to learn more about the store and the brands they carry, but it is the community aspect that Gary is most proud of. Check out some photos we took at the event.
2007 has been another wonderful year for the Studiobanks Team. We have added some great new clients to our family and have been able to produce some really cool new projects. In the past, we have held our company holiday party privately, but this year we bucked the tradition and invited clients, friends and family to show our thanks for their support this past year!
The party was held at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played some pool and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, Asana Activewear and Dilworth Billiards for donating door prizes and everyone else who was able to make it out. We all had a great time and most likely have started a new Studiobanks tradition!
It you missed the party, check out the photos!
As we promised, here's the logo Asana chose from the six or so options we presented them—and it was our favorite one of the bunch, too. Clay designed this font by hand, so Asana will have their very own personal typeface. We chose the four colors from swatches they gave us from one of the clothing brands they'll be carrying. Now, the architect designing the store, which will be located at the new development Morrison in South Park, will be incorporating the color palette we've chosen into the store design. The next phase for Studiobanks is to create all of the Asana collateral: business cards, letterhead, envelopes, in-store hang tags and product signage.
We are very excited to announce yet another great project from a client located at the new development Morrison in South Park! First the Winestore, now Asana Activewear.
Asana Activewear is a newly formed company that operates boutique, specialty-apparel retail stores, focused exclusively on yoga-inspired activewear and accessories for men and women.
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