There are many different ways to look at and define a company’s brand. My personal favorite is covered in the book The Hero and The Outlaw, written by Margaret Mark and Carol S. Pearson, Ph.D. This hefty tome outlines a system for identifying brands by comparing them to archetypal personalities.

So what’s an archetype? Well, it’s a universally understood symbol or pattern of behavior that’s used in myths and storytelling across different cultures. It’s sort of like a stereotype or a generic personality.

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To celebrate the successes and changes that came our way in 2010, we hosted our annual holiday soiree for clients, colleagues, friends and family at Dilworth Billiards. In keeping with tradition, we gave away a plethora of door prizes provided by our wonderful clients.

A special thanks to Allen Tate Company, Asana Activewear, Blynk Organic, Charlotte Center City Partners, City of Rock Hill, Dilworth Billiards, Discovery Place and Urbana Cityspa & Teabar for joining in the fun this year.

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We hope everyone enjoyed (and recovered nicely) from our holiday party! A crowd of almost 125 guests gathered at Dilworth Billiards for a festive evening of mixing and mingling with our clients, colleagues, friends and family. Cheers to everyone who came out to celebrate the holidays with our team!

A special thank you to new client La Paz for the delicious holiday eats and to clients for donating a wonderful collection of door prizes, including two lunch passes from AAF Charlotte, a $50 gift card from Asana Activewear, $70 in gift cards from Blynk Organic, First Night Charlotte tickets and Ruth’s Chris coupons from Charlotte Center City Partners, a t-shirt and toboggan hat from Dilworth Billiards, four tickets to Discovery Place, a fleece blanket and backpack from Muzak, two tickets to Opera Carolina's La Bohème, a 60-minute massage from Urbana Cityspa & Teabar and a $50 gift card from Varji & Varji!

If you missed the party, enjoy the photos. Merry Christmas and Happy 2010!

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The sold-out 2009 Charlotte ADDY® Awards & Gala Show once again provided a very fun evening for members of the Charlotte advertising industry. The night was especially memorable for the Studiobanks crew, as we swept the interactive categories and brought home a total of 16 awards: 2 Gold ADDYs, 14 Silver ADDYs and the award for Excellence in Art Direction for the Eric Hunter Website.

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We can't believe it's February already and we're scratching our heads wondering where January ran off to! Time flies so quickly for us here at the studio but we wanted to share some details of awesome projects we launched at the end of 2008.

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Holiday cheer was in the air at our company Christmas party this week! Even though we're in the middle of working hard to wrap up some big end-of-year deadlines, we wanted to stop and thank our clients, friends and families for their continued support of the Studiobanks team.

Keeping with tradition, we held our party at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played our holiday game and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, blynk and Asana Activewear for donating door prizes, and to everyone else who was able to make it out!

If you missed the party, check out the photos! Merry Christmas and Happy 2009!

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