When Studiobanks first landed the Bojangles’ account, we knew one element of the digital platform would test our problem-solving skills: the menu. If you’re from the South, you know Bojangles’ is famous for its chicken and biscuits. All told the menu includes over 30 different entrees, 10 types of side items, 12 drink choices and countless meal, dinner, box and combo combinations. It’s a lot to choose from and even more to content manage.
It wasn’t the number of menu items or even organizing them into categories—we’ve done that before—that proved to be challenging. No, it was the nutritional values (of all things) that would become our nemesis. The nutritional values needed to display accurately for all menu items, including all possible meal, dinner, box and combo combinations. To up the ante even further, it’s common for Bojangles’ to tweak its recipes, thereby changing the nutritional values on a fairly regular basis. The digital platform would require a database and content management strategy that would allow for an easy, scalable approach to the way nutritional values are recorded. Challenge accepted!
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