There are many different ways to look at and define a company’s brand. My personal favorite is covered in the book The Hero and The Outlaw, written by Margaret Mark and Carol S. Pearson, Ph.D. This hefty tome outlines a system for identifying brands by comparing them to archetypal personalities.

So what’s an archetype? Well, it’s a universally understood symbol or pattern of behavior that’s used in myths and storytelling across different cultures. It’s sort of like a stereotype or a generic personality.

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We hope everyone enjoyed (and recovered nicely) from our holiday party! A crowd of almost 125 guests gathered at Dilworth Billiards for a festive evening of mixing and mingling with our clients, colleagues, friends and family. Cheers to everyone who came out to celebrate the holidays with our team!

A special thank you to new client La Paz for the delicious holiday eats and to clients for donating a wonderful collection of door prizes, including two lunch passes from AAF Charlotte, a $50 gift card from Asana Activewear, $70 in gift cards from Blynk Organic, First Night Charlotte tickets and Ruth’s Chris coupons from Charlotte Center City Partners, a t-shirt and toboggan hat from Dilworth Billiards, four tickets to Discovery Place, a fleece blanket and backpack from Muzak, two tickets to Opera Carolina's La Bohème, a 60-minute massage from Urbana Cityspa & Teabar and a $50 gift card from Varji & Varji!

If you missed the party, enjoy the photos. Merry Christmas and Happy 2010!

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Designers from across the state came out this past weekend to celebrate the Carolina's most creative design at AIGA Charlotte's BOOM! Gala and Exhibition. The BOOM! competition had over 440 entries of which our judges selected 96 amazing winners. All winning work was displayed at the Gala for attendees to view as they mixed and mingled with a cross-Carolinas crowd. Attendees consistently remarked on the incredibly high caliber of work that was displayed.

Studiobanks is proud to announce that we had 5 pieces selected in the show!

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Holiday cheer was in the air at our company Christmas party this week! Even though we're in the middle of working hard to wrap up some big end-of-year deadlines, we wanted to stop and thank our clients, friends and families for their continued support of the Studiobanks team.

Keeping with tradition, we held our party at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played our holiday game and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, blynk and Asana Activewear for donating door prizes, and to everyone else who was able to make it out!

If you missed the party, check out the photos! Merry Christmas and Happy 2009!

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The ADDYs are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence. This year more than 50 Charlotte-area companies submitted over 375 entries of work to the Charlotte ADDY competition. Only 135, or roughly 35%, of those entries were honored with an ADDY Award. We are happy to announce Studiobanks received 7 of those ADDYs. We snagged 5 of the 12 ADDYs bestowed on website development. Studiobanks was the only shop to win a Gold ADDY for web development.

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2007 has been another wonderful year for the Studiobanks Team. We have added some great new clients to our family and have been able to produce some really cool new projects. In the past, we have held our company holiday party privately, but this year we bucked the tradition and invited clients, friends and family to show our thanks for their support this past year!

The party was held at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played some pool and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, Asana Activewear and Dilworth Billiards for donating door prizes and everyone else who was able to make it out. We all had a great time and most likely have started a new Studiobanks tradition!

It you missed the party, check out the photos!

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In the heart of Dilworth, is a bar: a local bar, a watering hole, a social club. It's a special place where people meet, drink, play pool and have a great time!

Eric, Susan and the gang have become our friends. Dilworth Billiards has become our "satellite office".

Check out the new Dilworth Billiards Website!

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This past weekend, our client Eric from Dilworth Billiards asked me to go jump out of an airplane with him. As you can see, I said "yes". It was a ton of fun, but one of the scariest things I have ever done. When I told everyone this morning about my temporary loss of sanity, they all said I should write a post about it. However, since this is our company blog, I thought I would try to relate the event back to design (while also letting everyone know I jumped out of an airplane!).

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