There are many different ways to look at and define a company’s brand. My personal favorite is covered in the book The Hero and The Outlaw, written by Margaret Mark and Carol S. Pearson, Ph.D. This hefty tome outlines a system for identifying brands by comparing them to archetypal personalities.

So what’s an archetype? Well, it’s a universally understood symbol or pattern of behavior that’s used in myths and storytelling across different cultures. It’s sort of like a stereotype or a generic personality.

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To celebrate the successes and changes that came our way in 2010, we hosted our annual holiday soiree for clients, colleagues, friends and family at Dilworth Billiards. In keeping with tradition, we gave away a plethora of door prizes provided by our wonderful clients.

A special thanks to Allen Tate Company, Asana Activewear, Blynk Organic, Charlotte Center City Partners, City of Rock Hill, Dilworth Billiards, Discovery Place and Urbana Cityspa & Teabar for joining in the fun this year.

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We hope everyone enjoyed (and recovered nicely) from our holiday party! A crowd of almost 125 guests gathered at Dilworth Billiards for a festive evening of mixing and mingling with our clients, colleagues, friends and family. Cheers to everyone who came out to celebrate the holidays with our team!

A special thank you to new client La Paz for the delicious holiday eats and to clients for donating a wonderful collection of door prizes, including two lunch passes from AAF Charlotte, a $50 gift card from Asana Activewear, $70 in gift cards from Blynk Organic, First Night Charlotte tickets and Ruth’s Chris coupons from Charlotte Center City Partners, a t-shirt and toboggan hat from Dilworth Billiards, four tickets to Discovery Place, a fleece blanket and backpack from Muzak, two tickets to Opera Carolina's La Bohème, a 60-minute massage from Urbana Cityspa & Teabar and a $50 gift card from Varji & Varji!

If you missed the party, enjoy the photos. Merry Christmas and Happy 2010!

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Holiday cheer was in the air at our company Christmas party this week! Even though we're in the middle of working hard to wrap up some big end-of-year deadlines, we wanted to stop and thank our clients, friends and families for their continued support of the Studiobanks team.

Keeping with tradition, we held our party at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played our holiday game and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, blynk and Asana Activewear for donating door prizes, and to everyone else who was able to make it out!

If you missed the party, check out the photos! Merry Christmas and Happy 2009!

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As previously posted, Studiobanks earned 8 Addy awards from the Charlotte Ad Club at the 2006 Addy Award Show. At the end of the night, we were shocked to learn that we had also won the top honor, the "Best of Show" award for our Urbana Cityspa & Teabar website. It marked the first "new media" project to win the honor in Charlotte's Addy history. Check out our photo album!

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The Charlotte Ad Club’s 2006 Addy Awards Show held Thursday night at The Big Chill presented hundreds of awards, a few special recognitions, and one great surprise to Charlotte’s advertising industry. Studiobanks, a young business of four designers took home the “Best of Show” award for their Urbana Cityspa & Teabar website www.escape2urbana.com design—the first “new media” project to win the honor in Charlotte’s Addy history.

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