There are many different ways to look at and define a company’s brand. My personal favorite is covered in the book The Hero and The Outlaw, written by Margaret Mark and Carol S. Pearson, Ph.D. This hefty tome outlines a system for identifying brands by comparing them to archetypal personalities.

So what’s an archetype? Well, it’s a universally understood symbol or pattern of behavior that’s used in myths and storytelling across different cultures. It’s sort of like a stereotype or a generic personality.

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Holiday cheer was in the air at our company Christmas party this week! Even though we're in the middle of working hard to wrap up some big end-of-year deadlines, we wanted to stop and thank our clients, friends and families for their continued support of the Studiobanks team.

Keeping with tradition, we held our party at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played our holiday game and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, blynk and Asana Activewear for donating door prizes, and to everyone else who was able to make it out!

If you missed the party, check out the photos! Merry Christmas and Happy 2009!

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The ADDYs are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence. This year more than 50 Charlotte-area companies submitted over 375 entries of work to the Charlotte ADDY competition. Only 135, or roughly 35%, of those entries were honored with an ADDY Award. We are happy to announce Studiobanks received 7 of those ADDYs. We snagged 5 of the 12 ADDYs bestowed on website development. Studiobanks was the only shop to win a Gold ADDY for web development.

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2007 has been another wonderful year for the Studiobanks Team. We have added some great new clients to our family and have been able to produce some really cool new projects. In the past, we have held our company holiday party privately, but this year we bucked the tradition and invited clients, friends and family to show our thanks for their support this past year!

The party was held at Dilworth Billiards, a private club that is about a block away from the studio. Those who came enjoyed some free food, played some pool and met some of our other friends. Special thanks to clients Urbana, Varji & Varji, Asana Activewear and Dilworth Billiards for donating door prizes and everyone else who was able to make it out. We all had a great time and most likely have started a new Studiobanks tradition!

It you missed the party, check out the photos!

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Yay! Our latest creative creation, the Varji & Varji website, is live. Take a look and let us know what you think. We were really excited about working with such beautiful high resolution images for this project. And we were able to figure out a clever way to utilize them; literally from corner to corner of the site!

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This is our third client in the Morrison, located in South Park. First Winestore, then Asana Activewear and now Varji & Varji Salon.

We had our kick-off meeting yesterday and are very excited about the vision Max and Susan Varji have for their website. If you've seen the interior of their store, you'll have some sense of their incredible taste.

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