If you haven’t taken the time to read about and understand Google Adwords new Enhanced Campaigns, you need to get a jump on it! Starting in a few months, all Adwords campaigns will be automatically converted to the new enhanced structure as Google continues to dictate the form and function of PPC advertising.

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Moving the opposite direction of typical digital platforms that practice "web first, mobile second", Instagram announced yesterday that users can now browse and interact with their photo feeds on the web just as they can from a smartphone.

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No digital marketing campaign is complete without a remarketing component. It’s that simple. If you think you’re all set with your marketing campaign, take a second look, if you don’t see some language or line items for remarketing, you are nowhere near ready.

“Why do I need to worry about remarketing?” you may ask. I’ll answer you the only way I know how: through fear and intimidation.

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Big Brother is watching you. And me. Collecting our information and researching our habits so he can build a profile of who we are and how we think. Then, when we least expect it, he’s going to take that information...and try to sell us things. We’re not exactly in tinfoil hat land here; we’re talking about the reality of living in a digital world where marketing has become more sophisticated than ever before.

Not surprisingly, there’s been a spate of articles recently about online privacy (or lack thereof) and just how much companies and marketers know about us.

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In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.

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Occupy-NorthPole.com is now live and fighting the good fight against cookie inequality! Learn more about the movement on their site and then check ‘em out on Facebook and stay up to date about all the news by following the movement on Twitter:

@ChandlerWobble: Head spokes-elf for the ONP movement.

@Occupy_NP: The official twitter account of the ONP movement.

@Red_NoseRudolph: Santa’s 9th reindeer and proud member of the Reindeer Union for over 72 years.

@Sam_theSnowman: Lead reporter covering the movement for the North Pole News Network.

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As a self-proclaimed Kindle addict, I was on the verge of hysteria when I heard about the “Kindle with Special Offers,” a new, cheaper version of the famed e-reader that displays advertisements. Horror struck me as I thought through the effects on the user experience.

Will I be reading The Help, about to find out the “God Awful” that Minnie did to Miss Hilly when all of a sudden an ad pops up for Crest Toothpaste? Ironic? Yes. But that is not the time nor the place where I want to be interrupted with an ad.

Will I be engulfed in the latest Sookie Stackhouse novel only to be blasted with HBO ads about True Blood? Don’t get me wrong, I sport my Team Eric t-shirt with pride, but I'm interested in reading about the magical town of Bon Temps, not watching it. And heaven forbid I go to “turn” the page while reading The Hunger Games and be mentally ripped out of the arena for a department store’s back to school ad!

After envisioning myself chasing down the Amazon execs, bow and arrow in hand, I decided to do some research and find out exactly what impact these new ad displaying Kindles will have on my fellow Kindle users.

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I have been asked to give a lecture about our studio on the 11th of October. The lecture is part of an AIGA series that highlights Carolina-based agency owners, art directors, designers and freelancers. It is geared towards introducing students and budding designers to the design happening right next door. Their website describes the event like this:

A Lecture By Your Next Door Neighbor

Ever wonder who the mysterious neighbor is across the street? Well, it might just be the Creative Director for one of Charlotte’s big agencies, the Art Director for a well-known national brand or the freelancer that designs for all the big names in town. Come out and meet Carolina-based agency owners, art directors, designers and freelancers. Hear them speak about inspiration, and what drives them to design award-winning work. See their portfolios and ask them all the questions you are just dying to know.

I am currently trying to figure out exactly what the lecture will contain. So for any of you out there that might be attending this event, I need your help! What do you want to know about Studiobanks?

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