As a self-proclaimed Kindle addict, I was on the verge of hysteria when I heard about the “Kindle with Special Offers,” a new, cheaper version of the famed e-reader that displays advertisements. Horror struck me as I thought through the effects on the user experience.
Will I be reading The Help, about to find out the “God Awful” that Minnie did to Miss Hilly when all of a sudden an ad pops up for Crest Toothpaste? Ironic? Yes. But that is not the time nor the place where I want to be interrupted with an ad.
Will I be engulfed in the latest Sookie Stackhouse novel only to be blasted with HBO ads about True Blood? Don’t get me wrong, I sport my Team Eric t-shirt with pride, but I'm interested in reading about the magical town of Bon Temps, not watching it. And heaven forbid I go to “turn” the page while reading The Hunger Games and be mentally ripped out of the arena for a department store’s back to school ad!
After envisioning myself chasing down the Amazon execs, bow and arrow in hand, I decided to do some research and find out exactly what impact these new ad displaying Kindles will have on my fellow Kindle users.
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