The 2013 ADDYs have come and gone but our excitement still remains. Studiobanks took home two Silver ADDYs this year; one for our work on Discovery Place Kid's mobile site and a second for our very own Holiday Microsite.

Read Full Post

For our fifth annual Domain of Cheer trademark pending, we flipped a few switches and turned up the music in order to deliver some much deserved light relief.

Visit holiday.studiobanks.com to watch our studio come alive with the holiday spirit and then bookmark it, because you'll want to come back for more, we promise.

Read Full Post

Sometimes it’s worth reminding ourselves that things like Steve Carell’s departure from The Office, the end of March Madness, or Netflix instant streaming outages aren’t exactly the epic tragedies we make them out to be. Less than a month after the devastating 9.0 earthquake in Japan, the news cycle and daily life continue on and the millions of people affected by the disaster remain in need.

At Studiobanks, we wanted to help boost donations to aid Japan as news coverage wanes. So when our friends at BooneOakley approached our team to help create a screensaver to serve as a simple reminder that there’s still a need for aid and support, we jumped at the chance.

Visit Japansaver.com to download the free screensaver we developed. The site also lets you donate directly to the American Red Cross to support the disaster relief efforts for those affected by the earthquake in Japan and tsunami throughout the Pacific. Today’s 7.1 earthquake in northeast Japan is yet another reminder of just how desperately donations are needed.

Read Full Post

Studiobanks recently launched a trio of integrated microsites for Allen Tate Company’s homeownership services, insurance and mortgage divisions. These online destinations provide customers with detailed, interactive content applicable to their unique needs.

Home Services connects homeowners with quality, pre-screened home service providers – from simple home repairs to major renovations. Customers can search service providers by their needs and location.

Insurance provides comprehensive information about the company’s full-service insurance coverage options. Instant chat and rate quote features quickly provide customers with personalized information.

Mortgage is a valuable resource guide for consumers looking to purchase or refinance a home. Features include mortgage calculators, online applications, an application checklist, a terms glossary and easy access to Allen Tate mortgage consultants who serve as mentors throughout the mortgage process.

Read Full Post

Augmented reality! It sounds so futuristic and sci-fi! It's getting a lot of buzz lately, especially in the world of digital marketing. But what is it exactly? Reality is reality, right? How do you even augment it and why would you want to? At least that was my reaction when I first heard the term, but I soon realized augmented reality has been integrated in our lives for quite some time.

Augmented reality is simply a live view of some real-world environment that is digitally enhanced with computer-generated elements. Think any major sporting event that has been televised in the past 10 years. In the case of football, that bright yellow line that magically appears at the first-down line is one of the most prevalent forms of augmented reality today. These virtual elements are created by a technology called 1st & Ten, which became a huge hit after the 1998 Super Bowl and has since expanded to most televised sporting events.

Read Full Post

This year's Charlotte ADDY Awards Show & Preview Gallery brought together a record 275 industry professionals to celebrate creative excellence in our community. The Mint Museum Uptown provided a gorgeous setting that matched the evening's award-winning, artistic achievements.

During the Awards Show, Studiobanks was presented with the following awards:

• Gold ADDY: Parker Poe Holiday Microsite
• Gold ADDY: Studiobanks Holiday Microsite
• Silver ADDY: CMA Awards Website
• Silver ADDY: CMA Country Christmas Microsite
• Silver ADDY: Muzak A/V Systems Website
• Silver ADDY: Reel-Scout Marketing Website
• Silver ADDY: Reel-Scout Search Website
• Silver ADDY: SAFER Barrier Website
• Silver ADDY: Varrow Website

Awards are an important part of our industry as they benchmark creative excellence and online success. We happily accepted these awards on behalf of the collabortive efforts and partnerships with our awesome clients.

Read Full Post

Santa's making his list and checking it twice, and needs your help deciding who's been naughty or nice.

Visit holiday.studiobanks.com to cast your votes for each Studiobanks team member and view the live results. And as an added twist, we created a 3D version of the site to spice up your viewing pleasure. Request a pair of 3D glasses on the site and we'll mail them to you for free!

Read Full Post

CMA Country Christmas will air November 29 at 9:30|8:30c on ABC

On the heels of completing the design for "The 44th Annual CMA Awards" website, Studiobanks, a digital marketing agency, has just launched a microsite to promote the first "CMA Country Christmas" television special airing on Monday, November 29 at 9:30 p.m. EST on ABC.

The microsite – CMACountryChristmas.com – went live following "The 44th Annual CMA Awards" on November 10 and showcases the holiday special's performing artists, including host Jennifer Nettles from Sugarland, and incorporates social media options to generate interactivity with fans.

This is the second project Studiobanks has completed for the Country Music Association. "The 44th Annual CMA Awards" website – CMAawards.com – attracted more than 1,000,000 visitors.

"We were thrilled with the design work on our 44th Annual CMA Awards website and the working relationship we have with Studiobanks," said Ben Bennett, CMA's digital marketing manager. "We didn't hesitate to engage Studiobanks on another digital marketing project, and are so pleased with the outcome of the microsite and excited to celebrate our holiday special with our fans."

Read Full Post