Despite the Association of National Advertiser's (ANA) protests, the Internet Corporation for Assigned Names and Numbers (ICANN) is expected to issue a new batch of domain names at the end of the month. While the initial thought of being able to have a branded top-level domain seems exciting - and a marketer's dream - the threats that could come with this expansion could (and really should) stifle a majority of that excitement.

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If you haven’t taken the time to read about and understand Google Adwords new Enhanced Campaigns, you need to get a jump on it! Starting in a few months, all Adwords campaigns will be automatically converted to the new enhanced structure as Google continues to dictate the form and function of PPC advertising.

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As we have all heard, last week Facebook stepped into the search world. Honestly, I didn't know what to think when Zuckerberg announced, "Come see what we are building," but nonetheless, his vague tease worked and had me checking live coverage news feeds throughout the day. So it's here, we all knew it was going to happen but now that it has, what does it really mean for advertisers and users?

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No digital marketing campaign is complete without a remarketing component. It’s that simple. If you think you’re all set with your marketing campaign, take a second look, if you don’t see some language or line items for remarketing, you are nowhere near ready.

“Why do I need to worry about remarketing?” you may ask. I’ll answer you the only way I know how: through fear and intimidation.

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In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.

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Occupy-NorthPole.com is now live and fighting the good fight against cookie inequality! Learn more about the movement on their site and then check ‘em out on Facebook and stay up to date about all the news by following the movement on Twitter:

@ChandlerWobble: Head spokes-elf for the ONP movement.

@Occupy_NP: The official twitter account of the ONP movement.

@Red_NoseRudolph: Santa’s 9th reindeer and proud member of the Reindeer Union for over 72 years.

@Sam_theSnowman: Lead reporter covering the movement for the North Pole News Network.

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The suspicions of many developers and SEO operatives have been confirmed: Google doesn't care about our Keywords.

Well, at least not keywords housed in meta tags. According to the official Google Webmaster blog in a post released on Monday, Matt Cutts explains Google's position on the usage of meta tags, focusing especially on keywords.

Q: Does Google ever use the "keywords" meta tag in its web search ranking?

A: In a word, no...

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Internet Explorer is a major headache when it comes to development, but not much can be done because people are stuck using it for reasons such as their work not letting them upgrade. So, Google has created a solution that allows IE users to install a browser plugin into their version of IE called Chrome Frame that gives them the Google Chrome web browsing experience.

Google claims its goals are noble. Talking to Group Product Manager Mike Smith and Software Engineer Alex Russell, they tell us that they simply want to make a more seamless web experience for both web users and developers. That said, they are only targeting one browser, IE, right now.

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