A masterpiece of the written word, filled with insightful commentary and moving tributes, our blog is above all: regularly updated. Tune in for digital trends, behind-the-scenes project insight, tutorials, news, and random musings about whatever happens to be on our minds at the moment.
No digital marketing campaign is complete without a remarketing component. It’s that simple. If you think you’re all set with your marketing campaign, take a second look, if you don’t see some language or line items for remarketing, you are nowhere near ready.
“Why do I need to worry about remarketing?” you may ask. I’ll answer you the only way I know how: through fear and intimidation.
In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.
Occupy-NorthPole.com is now live and fighting the good fight against cookie inequality! Learn more about the movement on their site and then check ‘em out on Facebook and stay up to date about all the news by following the movement on Twitter:
@ChandlerWobble: Head spokes-elf for the ONP movement.
@Occupy_NP: The official twitter account of the ONP movement.
@Red_NoseRudolph: Santa’s 9th reindeer and proud member of the Reindeer Union for over 72 years.
@Sam_theSnowman: Lead reporter covering the movement for the North Pole News Network.
The suspicions of many developers and SEO operatives have been confirmed: Google doesn't care about our Keywords.
Well, at least not keywords housed in meta tags. According to the official Google Webmaster blog in a post released on Monday, Matt Cutts explains Google's position on the usage of meta tags, focusing especially on keywords.
Q: Does Google ever use the "keywords" meta tag in its web search ranking?
A: In a word, no...
Internet Explorer is a major headache when it comes to development, but not much can be done because people are stuck using it for reasons such as their work not letting them upgrade. So, Google has created a solution that allows IE users to install a browser plugin into their version of IE called Chrome Frame that gives them the Google Chrome web browsing experience.
Google claims its goals are noble. Talking to Group Product Manager Mike Smith and Software Engineer Alex Russell, they tell us that they simply want to make a more seamless web experience for both web users and developers. That said, they are only targeting one browser, IE, right now.
Google has announced improvements to their Flash indexing!
Unfortunately, Googlebots do not execute all JavaScript they encounter, so, if your SWFs are loaded via JavaScript, you may want to switch to SWFObject 2’s static method in order to ensure visibility.
For now, only static textual content is crawled but, as a Flash Developer, it's exciting to have Flash applications becoming more legit in the eyes of search engines. For a more detailed Q&A, head over to Flash Charlotte.
When discussing usability, I tend to bounce from element to element - menu this, font-size that and so on. The last year or two introduced some non-design elements to the conversation, like AJAX, accessibility and semantics. Not until the last few months, however, have I considered URL construction an important part of usability. SEO, sure, but usability? Never.
Early last month, Google launched a redesign and restructuring of their stats service, Google Analytics. The new look is the combination of Urchin, the acquistion that birthed Analytics, and Measure Map. Jeffrey Veen, formerly of Adaptive Path/Measure Map, lead the design team responsible for the complete rehaul. The focus was to take the daunting task of navigating the immense amount of detail in Analytics and make it more intuitive. Now, I'm not going to list all of the new features here (there are many lists already out there). The only point I want to make is to say that the Google Analytics redesign was successful, in my book. It's inspirational to see that a small team can take the amount of information generated by something as complicated as web stats and make it effortless, digestible and visually appealing. If anything, that success echoes the fundamental goals of design.
Now they just need to do something about that account home page!
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