Every year Studiobanks creates a Christmas card to share with clients and friends. Seeing as we’re an interactive based agency, our Christmas cards live on the Web. In years past we’ve created tech heavy interactive experiences. This year, we wanted to stretch our creative legs a bit and come up with an engaging experience that didn’t rely on flashy tech but rather on a story and social media.
We decided we wanted to present our Occupy North Pole concept in the same way Occupy Wall Street was connecting with the masses: through blog posts, YouTube, Twitter and Facebook. For the YouTube videos we decided to represent the world of the North Pole using the iconic Rankin/Bass stop-motion television special Rudolph the Red-Nosed Reindeer. We quickly realized that the videos would need elf protestors. Of course, being a feel-good family movie, Rudolph the Red-Nosed Reindeer didn’t include a single elf waving a protest sign, let alone a whole group of them occupying Santa’s front yard. So to make our vision come to life, we decided to create the missing elements ourselves to supplement the edited Rudolf footage. Since I tend to look for pretty much any excuse to work in 3D, the job of creating the protesting elves fell to me.
Read Full Post