A masterpiece of the written word, filled with insightful commentary and moving tributes, our blog is above all: regularly updated. Tune in for digital trends, behind-the-scenes project insight, tutorials, news, and random musings about whatever happens to be on our minds at the moment.
No digital marketing campaign is complete without a remarketing component. It’s that simple. If you think you’re all set with your marketing campaign, take a second look, if you don’t see some language or line items for remarketing, you are nowhere near ready.
“Why do I need to worry about remarketing?” you may ask. I’ll answer you the only way I know how: through fear and intimidation.
A few months back, I read Steve Jobs' Biography by Walter Isaacson. Early in the book Steve talks about a time when his father was building a cabinet and told Steve that the back of the cabinet should look as good and be built as well as the rest. It’s a story that informed Steve’s design philosophy from that day forward:
Attention iOS owners: Friend of Studiobanks and all around awesome developer Will Jardine has just released his first iOS game, A Little Turbulence, to the Apple App store! This is Will's first endeavor into the indie gaming market and it's super fun.
Last week I had the opportunity to speak with local design students about life after graduation. AIGA Charlotte asked that I join other local design leaders including John Phietrafesa of MODE, Brady Bone of LKM, and Emily Walker of the Mint Museum in their popular panel event series called Design Unplugged. AIGA Charlotte student group coordinator Giulio Turturro moderated the discussion at The Art Institute in south Charlotte.
We discussed what Charlotte’s advertising and design businesses are really expecting from recent design graduates. While we did cover aspects of what it’s like to join an agency or design firm straight out of school, the conversations naturally focused on the best way to present and market yourself to get your first job.
Hot damn! A new Facebook change that was met with equal parts resistance and praise! It’s not like that’s ever happened before...
Unless you’ve been living under a rock, you know that Facebook rolled out Timeline for Pages a few weeks ago (it will become mandatory for all brands at the end of March). Like most changes on Facebook, it was met with immediate disdain and calls for heads to roll. I too found myself caught up in the angry mob mentality of, “It wasn’t broke, why’d you fix it!”
Big Brother is watching you. And me. Collecting our information and researching our habits so he can build a profile of who we are and how we think. Then, when we least expect it, he’s going to take that information...and try to sell us things. We’re not exactly in tinfoil hat land here; we’re talking about the reality of living in a digital world where marketing has become more sophisticated than ever before.
Not surprisingly, there’s been a spate of articles recently about online privacy (or lack thereof) and just how much companies and marketers know about us.
If there’s one thing the ad industry loves, it’s the ad industry. Every year, we like to get all gussied up and throw ourselves an awards celebration to recognize all the hard work we’ve done over the past year. This mainly consists of high-fiving and lots of talk about how awesome we all are. Speaking of how awesome we all are, Studiobanks won a bunch of ADDY Awards from AAF Charlotte this year! Here’s the rundown of what we took home:
Hello, world – this is my first post! I’ve learned a bunch since joining the Studiobanks team three months ago. Lots of that learning has been dedicated to becoming accustomed to a new workplace (workflows, project history etc), but at least one universal pearl of wisdom comes to mind that I think would be helpful to lots of folks – testing Internet Explorer 6, 7, 8, and 9!
Since we’re all Mac here at the office, I’ve become reasonably familiar with the process of setting up multiple virtual machines to provide a rock-solid (and free) testing environment on my local computer. I’ve employed other techniques over the years (IETester, online screenshot services), but nothing comes close to having the actual browsers loaded in their own sandboxed environment. We’ll achieve this by creating four separate virtual machines in VirtualBox.
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