Hear Ye, Hear Ye!

The educational, interactive, and enjoyable oases for children and their parental figures known as Discovery Place and Discovery Place Kids have gone mobile.

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The below is a guest blog post from one of our interns, Tony Maciolowski. If you’d like to inquire into an internship opportunity with Studiobanks, let us know. Enter Tony.

Chances are that while you’re camped out on your couch watching the latest episode of that must-see show (Mad Men anyone?), you’re also twiddling away on your smartphone updating your Facebook status or asking Google who the actor is that plays the character you can’t get enough of (Don Draper is, without a doubt, the man). You’re not alone.

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As a self-proclaimed Kindle addict, I was on the verge of hysteria when I heard about the “Kindle with Special Offers,” a new, cheaper version of the famed e-reader that displays advertisements. Horror struck me as I thought through the effects on the user experience.

Will I be reading The Help, about to find out the “God Awful” that Minnie did to Miss Hilly when all of a sudden an ad pops up for Crest Toothpaste? Ironic? Yes. But that is not the time nor the place where I want to be interrupted with an ad.

Will I be engulfed in the latest Sookie Stackhouse novel only to be blasted with HBO ads about True Blood? Don’t get me wrong, I sport my Team Eric t-shirt with pride, but I'm interested in reading about the magical town of Bon Temps, not watching it. And heaven forbid I go to “turn” the page while reading The Hunger Games and be mentally ripped out of the arena for a department store’s back to school ad!

After envisioning myself chasing down the Amazon execs, bow and arrow in hand, I decided to do some research and find out exactly what impact these new ad displaying Kindles will have on my fellow Kindle users.

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Disappointed in the cheese and cracker spread at that last baby shower you got dragged to? Still indignant over the cash bar at your friend's wedding? Have we got a party for you. Studiobanks is celebrating our big office move to Penman Street with an Open House on May 26, 2011. Will there be food? Like, we'd throw a shin-dig without it. Will there be drinks? Heck yeah, there will! Cut out of work a bit early to attend this "important client meeting" and check out our new office space.

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When Studiobanks first landed the Bojangles’ account, we knew one element of the digital platform would test our problem-solving skills: the menu. If you’re from the South, you know Bojangles’ is famous for its chicken and biscuits. All told the menu includes over 30 different entrees, 10 types of side items, 12 drink choices and countless meal, dinner, box and combo combinations. It’s a lot to choose from and even more to content manage.

It wasn’t the number of menu items or even organizing them into categories—we’ve done that before—that proved to be challenging. No, it was the nutritional values (of all things) that would become our nemesis. The nutritional values needed to display accurately for all menu items, including all possible meal, dinner, box and combo combinations. To up the ante even further, it’s common for Bojangles’ to tweak its recipes, thereby changing the nutritional values on a fairly regular basis. The digital platform would require a database and content management strategy that would allow for an easy, scalable approach to the way nutritional values are recorded. Challenge accepted!

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Studiobanks has expanded its team with two new developers. Matt Davis and Zack Hovatter will focus on front-end engineering and server-side programming to develop digital marketing solutions that are both usable and functional.

"With digital marketing continuing to gain prominence in the marketplace, the demand for our services has increased dramatically,” said Banks Wilson, Studiobanks’ president and creative director. "As a result, it’s been critical for us to add specialized talent who can create compelling brand experiences for our clients. Matt and Zack are a welcome addition to our team, bringing an impressive skill set and depth of knowledge in web technology, development and digital trends."

Visit our team page to learn more about the Studiocrew.

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Sometimes it’s worth reminding ourselves that things like Steve Carell’s departure from The Office, the end of March Madness, or Netflix instant streaming outages aren’t exactly the epic tragedies we make them out to be. Less than a month after the devastating 9.0 earthquake in Japan, the news cycle and daily life continue on and the millions of people affected by the disaster remain in need.

At Studiobanks, we wanted to help boost donations to aid Japan as news coverage wanes. So when our friends at BooneOakley approached our team to help create a screensaver to serve as a simple reminder that there’s still a need for aid and support, we jumped at the chance.

Visit Japansaver.com to download the free screensaver we developed. The site also lets you donate directly to the American Red Cross to support the disaster relief efforts for those affected by the earthquake in Japan and tsunami throughout the Pacific. Today’s 7.1 earthquake in northeast Japan is yet another reminder of just how desperately donations are needed.

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Studiobanks recently launched a trio of integrated microsites for Allen Tate Company’s homeownership services, insurance and mortgage divisions. These online destinations provide customers with detailed, interactive content applicable to their unique needs.

Home Services connects homeowners with quality, pre-screened home service providers – from simple home repairs to major renovations. Customers can search service providers by their needs and location.

Insurance provides comprehensive information about the company’s full-service insurance coverage options. Instant chat and rate quote features quickly provide customers with personalized information.

Mortgage is a valuable resource guide for consumers looking to purchase or refinance a home. Features include mortgage calculators, online applications, an application checklist, a terms glossary and easy access to Allen Tate mortgage consultants who serve as mentors throughout the mortgage process.

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