Smiles All Around

Who doesn’t want a healthy, gorgeous smile by an award-winning cosmetic dentist? Dr. Harrell of Adult Dentistry of Ballantyne is dedicated to achieving amazing results for his patients. His practice has an established reputation for providing an unmatched patient experience complete with warm fleece blankets, personal video glasses and iPods loaded with relaxing music during treatment.

To bring this one-of-a-kind experience online and increase search engine visibility, Dr. Harrell wanted a new website geared toward patient education. Our naturally charming smiles landed us the job. After helping Dr. Harrell define his overall goals, marketing challenges and key messages, we strategically recommended an entirely new brand identity that matched the stature of his practice. To complete a seamless brand experience, we delivered a new logo, collateral set and robust website with a warm, professional design. Website features include video messages by Dr. Harrell, comprehensive patient education videos, and a new content strategy to enhance search engine visibility.

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