
Serving communities for more than 50 years, Allen Tate Company is among the top 10 independent real estate firms in the country. Its business divisions are designed to create a one-stop shopping experience for home owners and real estate agents alike.
With so much information to communicate, Allen Tate needed a strategic partner with proven experience in information architecture and online branding. Always ready to tackle a complex messaging problem, Studiobanks fit the bill. After heavy discovery and market research, we defined a digital marketing strategy that combines a suite of integrated microsites for each division.
The Insurance microsite showcases Allen Tate’s brand promise and includes instant chat and rate quote features to ensure customers receive personalized information quickly and easily. A common layout structure and global navigation provides intuitive user-flow and cross-marketing opportunities across all Allen Tate divisions, including Mortgage, Careers, Home Services and School of Real Estate.
Mar 31, 2011