Location, Location, Location

Serving communities for more than 50 years, Allen Tate Company is among the top 10 independent real estate firms in the country. Its business divisions are designed to create a one-stop shopping experience for home owners and real estate agents alike.

With so much information to communicate, Allen Tate needed a strategic partner with proven experience in information architecture and online branding. Always ready to tackle a complex messaging problem, Studiobanks fit the bill. After heavy discovery and market research, we defined a digital marketing strategy that combines a suite of integrated microsites for each division.

The Mortgage microsite showcases Allen Tate’s brand promise and features a mortgage calculator, online application and mortgage application checklist to simplify the loan process. A common layout structure and global navigation provides intuitive user-flow and cross-marketing opportunities across all Allen Tate divisions, Careers, Insurance, Home Services and School of Real Estate.

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