Actively Engaged

Asana Activewear is a specialty retail destination that offers an eclectic mix of apparel for a wide range of activities, including running, tennis, yoga, and (the most demanding activity of all) life! Asana’s mission, other than selling fitness goods, is to inspire the community to embrace and celebrate an active lifestyle. An engaging brand identity and digital marketing platform were a must.

After a few downward-facing dogs to get our creativity flowing, Studiobanks delivered an award-winning brand identity and logo that visually integrate active “A” symbols into fitness activities. Next, we translated this look and feel to an array of marketing materials, including an online destination with interactive, community-centric features. From social media integration and a calendar of events to directories of local studios and instructors, the website encourages customers to join Asana’s movement even before visiting the store.

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