This just in: Bojangles’ is a growing phenomenon with almost 500 locations and a tremendous community of loyal, passionate fans. To help streamline marketing efforts and overcome communication challenges, Bojangles’ needed a new digital marketing platform that included a centralized location to disseminate media-related information.
Knowing digital marketing and Bojangles’ like it’s our job (wait, it is!), Studiobanks launched a newsroom microsite for quick and convenient access to the latest news, press releases and downloadable media resources. The microsite integrates with bojangles.com, providing Bojangles’ seamless content management capabilities. To complete an immersive digital experience, Studiobanks also delivered an integrated mobile website to satisfy on-the-go fans via smartphones and tablets.
Mar 23, 2011