Bojangles’ boasts a tremendous community of loyal, passionate fans because of its irresistible, made-from-scratch fare paired with a festive brand experience. With almost 500 quick-service restaurant locations, Bojangles’ needed a new digital marketing platform to overcome complex communication challenges. The digital platform also needed to match BooneOakley’s “It’s Bo Time!” campaign and deliver the engaging brand experience Bojangles’ customers expect.
Knowing digital marketing and Bojangles’ like it’s our job (wait, it is!), Studiobanks integrated a festive design and dynamic content strategy to launch a virtual feast for Bo-natics everywhere. A robust content management system provides Bojangles’ the ability to keep content fresh, including new promotions, menu items and important nutritional information. Seamless social media integration ensures connectivity with the brand’s almost 190,000 Facebook fans.
To complete an immersive digital experience, Studiobanks also delivered an integrated mobile website for on-the-go fan access via smartphones and tablets, and a newsroom microsite to showcase Bojangles’ latest and greatest.
Apr 19, 2011
Mar 23, 2011