Our party-promoting client, Carolina Nightlife serves the Carolinas as the premier online resource guide to the local nightlife scene. Thousands of loyal fans frequent the site each month to find nearby bars and restaurants, access an overflowing calendar of events, and peruse the plethora of on-location photos that prove that the freaks, do in fact, come out at night.
In its sixth year, Carolinanightlife.com had a dated user experience with limited opportunities for social connectivity. For brands like Carolina Nightlife where staying current is a must, a style overhaul can help improve your image and keep fans coming back for more. It sure worked for Marky Mark. After helping Carolina Nightlife define its communication goals and marketing challenges, Studiobanks launched a new digital brand platform with a focus on maximizing user interaction. A revamped content strategy, printer-ready photos and social media integration help to maximize connectivity with its 30,000+ Facebook fan following.
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