A Vibrant Vision

When naming the host city for the 2012 Democratic National Convention, First Lady Michelle Obama noted Charlotte’s “...up by the bootstraps mentality that has propelled the city forward as one of the fastest-growing in the South.” Charlotte Center City Partners (CCCP) is a progressive organization that expressly exists to facilitate and promote this “up by the bootstraps” attitude and growth.

With numerous community events, vision-based initiatives and target audience groups, CCCP struggled to communicate its important messages given the cluttered framework of its previous website. To overcome this challenge, Studiobanks became immersed in the organization’s rich history and brand positioning before delivering a two-part digital marketing platform that comprehensively achieves CCCP’s diversified goals. A new, sophisticated website showcases corporate messages, business initiatives and economic data reports. Findyourcenter.com on the other hand, is CCCP’s alter ego that showcases all there is to see and do in Charlotte’s Center City.

View Website