Getting Centered

Charlotte’s Center City is the heart of one of the nation’s fastest-growing metropolitan areas. To facilitate and promote this growth, Charlotte Center City Partners (CCCP) launched a gorgeous consumer-facing advertising campaign that showcases Center City as a cultural destination where you can “find your center.” While revamping CCCP’s corporate website, Studiobanks saw tremendous opportunity to create a separate online destination for the Find Your Center campaign.

Charlotte’s Center City is easily accessible and inviting to all, but with so much to see and do it can feel a bit overwhelming. The solution? A digital lifestyle and resource guide that gives consumers total control of finding their center. Information architect hats in tow, Studiobanks defined a user-flow strategy that combines intuitive search capabilities, mapping options, an events calendar and social media integration. A robust content management system allows CCCP to moderate user-generated content such as business listings, and to create custom microsites for signature events.

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