Like a fingerprint or a snowflake, Muzak ID creates unique audio identities to articulate brand experiences. After implementing a comprehensive digital marketing platform for Muzak’s four core service departments – Music, Voice, Sight and Sound – Studiobanks also established an online identity for Muzak ID, an experience design group that leverages Muzak’s robust media solutions and platform.
Identical to our own creative process, Muzak ID brings strategic intent to develop brand experiences that support the client’s overall business and marketing objectives. The group, however, utilizes promotional music programming and licensing such as compilation CDs and music downloads to enhance brand loyalty. We delivered a unique microsite to communicate Muzak ID’s solutions and sales messages. We also applied this same strategy to the systems architect group, Muzak A/V Systems.
Studiobanks was enlisted to design, from beginning to end, our site in support of the Muzak ID product and solution line. The final site turned out great and the process working with the Studiobanks team was painless and professional throughout.
Brand Solutions Manager
Mar 6, 2009