The Voice of a Nation

Voice branding is amplified by Muzak, a premier provider of rich media-based business solutions that reach 100 million people worldwide each day. For more than 75 years, Muzak has been at the forefront of the sensory branding industry, crafting powerful message campaigns that capture each client’s unique personality, tone, energy and style to engage listeners.

After Muzak launched a Flash-based corporate website that effectively captures its legendary legacy, the omission of search engine accessible content crushed its organic search engine visibility – and not in a good way. Prospective customers around the world could no longer find Muzak’s Voice department by searching the web for relevant key words such as “on hold messaging” or “creative brand voice.”

To overcome this tremendous business and marketing challenge, Muzak approached our team to develop an SEO-friendly strategy that would satisfy search engine giants like Google and Yahoo, while also maintaining overall brand consistency within a highly intuitive platform that supported lead generation. With a shared commitment to achieving brand integrity for our clients, our team became immersed in Muzak’s four core service departments – Music, Voice, Sight and Sound – each with distinctive products, services and messages that needed their own search engine optimization strategy and execution plan.

Studiobanks defined a comprehensive digital marketing platform that combined a scalable framework and a search optimized-content strategy to deliver four uniquely branded yet cohesively integrated HTML-based microsites. We launched this platform under an HTML-based landing page that effectively connects the world to all of Muzak’s online assets, including additional projects for Muzak ID, Muzak A/V Systems, Muzak Expressions, Muzak myImage and Webby-honored microsite for Muzak’s 75th Anniversary. We also established a signature global navigation bar that promotes seamless user-flow throughout the organization.

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