Opera Carolina is the premier opera company of the Carolinas, presenting three main stage productions and acclaimed education and outreach programs that reach more than 75,000 opera-lovers each year. Satirical comedies and poignant dramas keep audiences on the edge of their seats as tenors and sopranos deliver exceptional performances and irresistible melodies.
Opera Carolina opens each season with a splash by unveiling a new brand identity that matches and celebrates the theme of the new season. This inconsistent yet effective marketing strategy forced Opera Carolina to redesign its website each year, which quickly became expensive and prevented any archiving abilities of content from past seasons such as musical excerpts, composer backgrounds, libretti and artist information.
With a shared commitment to artistic excellence and community service, Studiobanks partnered with Opera Carolina to launch a timeless digital marketing platform. We integrated a streamlined design strategy with heavy information architecture to deliver a robust website that maintains brand consistency for the organization, yet allows each season’s theme to take center stage within featured content sections.
May 30, 2006