Naughty or Nice: You Decide

Like our clients, Santa Claus sees tremendous value in leveraging smart digital marketing strategies to streamline his multifaceted global efforts and better deliver on his brand promise. After watching the action-packed film, North Pole Ninjas in 3D, Santa became a 3D junkie and wanted to bring this experience to his latest digital concept, the “viewer’s choice” naughty or nice list.

To help Santa reach his goals, Studiobanks delivered a prototype 3D microsite that combines personality-profiling photography and a quick voting strategy within a festive brand experience. We also integrated an ON/OFF switch for seamless 3D toggling, a lead generation form that cleverly automates social media buzz and 3D glasses requests, and a final composition to view the live results. The wild success of our project lead to an exclusive partnership with Santa, and although we’re unable to disclose the terms of our contract, let’s just say we’ve made him a very happy man.

View Microsite